Media support in 2015 will increase 386%vs. 2014 and include newly refreshed creativeto generate excitement and introduce thebrand to a new, younger generation ofbourbon drinkers. The water used to make the bourbon comes from a natural spring, and the grain is grown on the distillerys own farm. Whiskey is experiencing a tremendous periodof growth, with domestic whiskey up 5.3%over the past 12 months*. You caved! Despite having the vaulted Stitzel-Weller background, Rebel Bourbon is often left out of the conversation when considering wheaters. The Yellow Stone brand was discontinued in 2015. "Rebel Yell will always be Rebel Yell. Warm finish with vanilla and a hint of black stone fruit. The company would eventually break up in 1972. I mean, its sister coaster, at Carowinds, is called Thunder Road (with its cousin White Lightening) Both are cultural references without making political statements. Waitis that name potentially offensive? Then post them to secondary sites as Dusty's or old label bottels for 2000% the price. I've heard the 10-yr is the same juice from the Old Fitz decanters. Just went to Kings Dominion with my 7 and 9 year old sons. The distillery was founded in 1888 and originally known as the Stitzel-Weller distillery. Rebel Yell whiskey was mashed, distilled and barreled at another facility. Charles R. Farnsley (a former mayor of Louisville) owned the Brand. However, Rebel has more functionality as its much better in other mixed drinks and by itself. "A young fellow near me remarked: 'Our men must be hitting them the way they holler.' Christian: The nose on this 1969 Rebel Yell Kentucky Straight Bourbon Whiskey is significantly different than the previous two iterations we have tasted from Stitzel-Weller. 3 charred oak barrels. Other brands produced by Luxco include Ezra Brooks, David Nicholson and Blood Oath. In 1936, the "Rebel Yell" brand was officially registered as a brand of Kentucky bourbon . Flanked by heavierglass bottles, premium cork closures andembossed labels, the new lineup will increaserelevance for younger audiences and createan opportunity to command a higher pricepoint. It was also a favorite of Rolling Stones guitarist Keith Richards. To me, those moves are deserving of criticisms about erasing history, but I wouldnt put a roller coasters and a monument in the same category or even in the same discussion. Woh-who-ey! Reddit and its partners use cookies and similar technologies to provide you with a better experience. This topic has been inactive for at least365 days, and is now closed. sberto 2 yr. ago It's up to the distributor in your state. Rebel Yell Kentucky Straight Bourbon Whiskey has a retail price of about $16 for a 750mL bottle at 80-proof. An American classic is reborn for anew era of rebellion! It mutes most of the flavors, but it also dilutes the strong alcohol aroma and taste. As this article mentioned the rebel yell is not an offensive name. You should all be fired. Now that weve covered the basics, its time to get into the real reason you are here. The woke folk are going to get their pitchforks and be at Lux Row's doorstep once they catch wind of a Rebel libation. By 1984, Rebel Yell was distributed nationally. Please feel free to start anew thread on the subject. The most notable thing about Rebel Bourbon is their use of wheat. Those were some good times. What does it taste like? Then, they considered the potential blow-back against a name change versus the size of the parks visitor-base that wouldnt care or would even support the move. Imagine how much the 'woke' folkswould flip out if they saw the old Rebel Yell labels! I am only 50% impressed with the wit on this thread, Copyright 2022 Straightbourbon.com You know that, right? Give me a break! Luckily, the booze biz is a large and dynamic industry built for people with eclectic tastes. With temperatures rising and the sun showing its face more and more, this time of year is perfect for a wardrobe update, and it seems Rebel Yell has caught a case of spring fever. The company was founded in 1958 by Paul A. Ackerberg and is now run by his son, David Ackerberg. Last week Kings Dominion announced that it was going to rename one of its roller coasters from Rebel Yell to Racer 75. In fact, Im kind of disappointed. It is high-proof and made from corn. Like all bourbon, wheated bourbons are still required to contain at least 51 percent corn in the mashbill. McDonald, F., & McDonald, E.S., (1980), "The Ethnic Origins of the American People, 1790", McWhiney, Grady. In the mid- to late-1850s in the Kansas Territory, "free-state" (meaning anti-slavery) forces battled against pro-slavery forces (as Kansas' determination on slavery was in violent dispute). I dont remember ever seeing any historical theming or educational features. But as far as affordable bourbon options, Rebel whiskey offers a great learning opportunity. Tasting Date/Vessel: March 12, 2022 - Neat in a Glencairn glass Nose. Has something happened to them, or is my state just not able to get it anymore. With the news of the name change of the Rebel Yell being the last straw. One, from a 1938 newsreel documenting the 75th anniversary of the Battle of Gettysburg, documents several Confederate veterans performing the yell as a high-pitched "Wa-woo-woohoo, wa-woo woohoo. For more than 150 years, Rebel Bourbon has been bridging the gap between its proud heritage and modern tastes to honor the rebel spirit that lives in each of us. These newpackaging and name changes now provide amore consistent and cohesive brand familylineup at retail. Rebel Bourbon is a decent intro into wheated bourbon, however. Weller & Sons company was founded in 1849 by William Larue Weller, who pioneered using wheat instead of rye in his mash for a lighter flavor than the older style of bourbons. Aaron joined the drinks industry in 2013. This very recipe represented a base for many famous bourbons that were later produced at the Stitzel-Weller distillery. There is just no end to this madness. Rebel Yell Bourbon Name Change This change has been made at the request of Luxco, which renamed its Bourbon brand 'Rebel Yell.' This change is still in effect on store shelves. Even though you can definitely find some on Kings Dominions Facebook page. Thats just awful. Risk takers, rule breakers and noise makersunite. [1] In 1935, a 90 year-old North Carolina veteran was recorded performing it.[3]. On this Wikipedia the language links are at the top of the page across from the article title. All retail support materials will be updated tohighlight the new packaging and driveconsumers to the Band of Rebelsprogram online. Given the differences in descriptions of the yell, there might have been several distinctive yells associated with the different regiments and their respective geographical areas. DEFIANTLY SMOOTH WHEATED BOURBON AUTHENTICALLY MADE, TAKEN DOWN, AND PASSED AROUND BY REBELS SINCE 1849. It is unclear when exactly the Rebel Yell brand was created, but the whiskey has been in production since at least the early 1900s. I am curious why the rebranding. Rebel Yell bourbon is a smooth, mellow whiskey with a sweet taste. *Source: DISCUSMembers Only DataR12 Sep 2014 vs. PY. It is what it is. As I mentioned, this was a whiskey many of us grew up drinking in high school and college, likely before we were supposed to be drinking. Shoddy_Ad7511 6 mo. Yes, Racer 75 is a weak, uninspired name but Im glad to know that inbred rednecks who say they will no longer be renewing their seasons passes just because of the name change will no longer be in the park! Powered by Invision Community. Thinking of that happening to some of my favorite rides at my home parks in Central Florida, I would probably be upset about a ride losing its identity. Landon Sampsell We will never go there again. Rebel bourbon is also made in Kentucky, and it is known for its strong, fiery flavor. In the final episode, a sound newsreel of a 1930s meeting of Civil War veterans has a Confederate veteran giving a Rebel yell for the occasion, sounding as a "wa-woo-woohoo". However, by carrying the term Straight Bourbon on the label, the youngest barrel in each batchs blend must be aged for a minimum of two years in new oak. EXPLORE WHISKEY REBELLIOUS REMIXES Spring Manhattan Bourbon-Amaro Highball Elderflower Smash SEE ALL COCKTAILS They were trying to distance themselves from that heritage because its becoming less an less accepted. ago One is less overtly pro-slavery and pro-confederacy. Privacy Policy. They recently dropped the "Yell" from the name. Rebel Yell went through a rebranding effort which brought about a couple changes. The new packaging started rolling out in April, and will be featured on all Rebel Yell expressions going forward. Full stop. And hes worked with startup brands to turn local enthusiasm into national recognition. As a result, to avoid further confusion, we used the names interchangeably throughout this post. This unique style offers hints of honey and butter followed by a . And he said, "Well if you don't pick it up we're thinking of picking it up." Yes, I305 is catchy, but it cant be applied on to every coaster, also, this is 90 feet tall, not 75, Oddly enough, as a kid, I didnt ponder that names meaning until after I had ridden it several times. I have been on Rebel Yell before and after the name change, and it is still the same fun ride. "Charley (Farnsley) concocted it in about 1937, and his uncle (Alexander Thurman Farnsley) owned W. L. Weller, on Main Street, at that time, with the Stitzler-Weller people, and they bottled it for him." Luxco is a leading producer of distilled spirits in the United States, and its products are distributed in more than 50 countries. Weller. The original Rebel Yell bourbon recipe used wheat instead of rye in order to reduce grain alcohol content. Now at $17.95 for a 750 ml bottle, up from approximately $11-15 since Luxco's rebranding, it is neither a steal . There are 4 primary grains used in the production of whiskey barley, corn, rye, and wheat. In Virginia battlefields, monuments, and references to the areas history are very common. I find 'Yell' quite offensive. The brand bounced back and forth between the Diageo portfolio and the original owners before finally arriving in the portfolio. NGL the name was off putting and should have been changed decades ago. It might not be an everyday sipper. Good luck selling and Never Go Quietly! A big, round body with a palate that follows the nose - honey . Rebel Yell was to be produced in small batches and sent out to southern states. Sidney Lanier, the poet and Confederate veteran, described his unit's yell as "a single long cry as from the leader of a pack of hounds."[9]. A burst of sweet corn erupts from my Glencairn glass before giving way to vanilla, warm . While you can still find a bottle of Rebel around that price at major retail stores, youre more likely to pay about $18 for a 750ml at your local liquor store. While the distillery became knownfor the many famous bourbons producedthere, its wheated recipes are perhaps mostnotable for their softer, smoother taste andgraceful aging process. The 35th Battalion of Virginia Cavalry, "White's Cavalry", were given the nom de guerre of "Comanches" for the way they sounded in battle. I think that this is an overreaction but understand the logic of removing a name that might possibly be offensive to a small minority. Management can rename it all they want. While Rebel Bourbon doesnt display an age statement on its bottle, we know its aged a minimum of 4 years. As a note, we compare prices from various Total Wine locations across the US. At one time, Rebel Yell Honey whiskey and Rebel Yell Cherry whiskey versions were available, but they are no longer represented on the companys website. Heaven Hill used to manufacture the 20% alcohol by volume ( (80 proof) spirit under a contract at its Bernheim distillery in Louisville. Coming in March, Rebel Yell will be introducingtwo new variants to the current family lineup,Rebel Yell Small Batch Rye and AmericanWhiskey. Its got a strong, bold flavor thats not for the faint of heart. Mash Bill Bourbon and Whiskey Ingredient Guide, Definitive Guide to the Different Types of Whiskey, Copyright 2022 Gentlemen Ranters | All Rights Reserved. Brand of Kentucky straight bourbon whiskey, Learn how and when to remove this template message, https://ohc.library.louisville.edu/ohms/viewer.php?cachefile=1986_52_farnsley.xml, https://en.wikipedia.org/w/index.php?title=Rebel_Yell_(bourbon)&oldid=1138241841, Food and drink companies established in 1849, Articles needing additional references from March 2013, All articles needing additional references, Creative Commons Attribution-ShareAlike License 3.0. Orion Giga Coaster Announced for Kings Island | 2020 Roller Coasters. Linen Cocktail Napkins: The Perfect Accessory For Your Next Party, What Color Mens Shoes Is Worn At Cocktail Event, The Right Bitters For The Perfect Manhattan, The Dos And Donts Of Feeding A Cocktail, A Cocktail Hour Harvest Table Is The Perfect Way To Snack And Mingle At Your Next Event, How The Cocktail Became An American Staple, How To Make Quick Cocktails: 3 Easy Recipes. Changing it just seems to serve no purpose and make the park seem more bland. Where is Rebel Whiskey made? In April 2021, Luxco was acquired by Midwest Grain Processor, more commonly known in the industry as MGP. I rarely drank it before and just recently started mixing drinks so I went through the remaining 3/4 of the bottle in about a month. That's how we are supposed to do this right? It works just fine in a mixed drink and actually is palatable on the rocks. The Rebel Yell brand wasnt introduced until 1950, however, by Charles Farnsley, the mayor of Louisville at the time. ELTepes 2 yr. ago That's good to know. Kings Dominion's explanation makes no mention of any political reason for changing the name from "Rebel Yell," known as the battle cry of Confederate soldiers in the Civil War. We wanted to offer consumers a higher proof option in this brand family, and this bourbon holds up well with balance of smoothness and flavor, whether providing fuller flavor in a cocktail or as a sipper.. It's those quiet rebels you really have to worry about. "I could hear the sound of shots from the direction of Hickory Point, accompanied at intervals by fierce yells," remembered Reeder. This whiskey is also known for its wheatiness, as it is made from the same Kentucky bourbon distillery as Rebel Yell, which produces some excellent wheated bourbon (Just Google the mashbill). Maybe they should just rename it then - to Rebel Yip - since that is more descriptive of that sound anyway? What do you think about Rebel Yell being renamed, Racer 75? The new Rebel Yell look (image via Luxco). Style: Straight bourbon Origin: Kentucky Age: 10 years Proof: 50% ABV Price: $60 Release: May 2017 Availability: Nationwide in limited amounts. After a couple weeks of it not being restocked, I up and asked the clerk if they just weren't stocking it at that store (the one closest to me was a bit smaller than others around town) and I just wondered if I needed to go to a different store, but he looked it up and apparently they could no longer order it.
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did rebel yell bourbon change its name